Google introduces new way to search by filming video
Other ways to search
As well as introducing a way to search by video, Google has also released several other updates.
It says it has improved its shopping results, which will now incorporate reviews and pricing information from different sellers.
And it is also introducing a competitor to the music-identifying app Shazam, which is owned by Apple.
The rival tool, accessible through Circle to Search on an Android device, will let people identify songs from a website they're on or a show they're streaming without leaving the app.
Google's new features come as it faces growing challengers in the search space, where it is estimated to have cornered more than 90% of the market globally.
This includes OpenAI, which revealed in July it was trialling a search feature within ChatGPT.
SearchGPT lets people search the internet by asking questions to a chatbot, and it is being tested by a limited number of users in the US.
OpenAI's value surged to $157bn (£120bn) on Wednesday after it raised $6.6bn in its latest funding round from high-profile investors including Microsoft.
Google's new announcements are likely a way to combat the growth of rival firms - though none are yet to truly threaten its massive dominance.